Women who chose to accept the beauty of their gorgeous silver hair.

A woman’s hair color is still an issue in this day and age. Why is it a big deal if instead of coloring, she chooses to let her hair go gray?

We’ve heard testimonies from youngers who opted out to color the first gray strands that pop up, to the more experienced ladies who flaunt vast and beautiful gray tresses.

Women of different age groups, ethnicities and sociocultural strata who dare stop coloring their hair and are willing to share their non-imposing, non-judgmental, non-moralizing alternative aesthetic proposition. It’s simply the look they like and enjoy showing.

Watch the full documentary with English subtitles:

Information on public screenings: www.facebook.com/BrancoePrata

IMDB Page: http://www.imdb.com/title/tt7645190/

Learn more about the project: www.graypower.com.br