The decor has to be just right for people to get in the mood and the party a real hit. That’s why we produced a video series that teaches people how to decorate for a festa junina, a typical Brazilian country hoedown!

Part of a major digital campaign created by IMG Content for Yoki, (a General Mills subsidiary), the videos are part of a platform that includes a website with tips, recipes, portion calculator and exposure on the main social media networks to advertise all this content.

In addition with strategic planning to manage the content on these channels, IMG Content created and managed the related digital campaigns (Google Search/Display, Facebook Ads, Hotwords), going well beyond client estimates and expectations (audience, CPC, CTR, impressions, etc.)