A clear mission with well-defined goals: To raise purchase intention and be the preferred choice in seasonings throughout Brazil with a very low investment. That was the challenge Kitano presented IMG Content. The brand leads the market in São Paulo, but is virtually unknown nationwide.

Following brand website update and remodeling and a rational campaign on digital media, in 10 months we achieved and even surpassed our goals: 12 times more audience, 150% greater awareness and a 22% increase in sales CAGR in comparison with the previous year.