To transform the life of a consumer through music and invite her to experience her very own song played to live audience in the Brazilian edition of the Lollapalooza festival. That was Sunset agency’s insight to this project, developed in association with IMG Content.

That’s how Lentes [“Lens”] came to being, a song  based on a true story by Paula Midori, composed by Supercombo, produced by Simoninha featuring Negra Li.

It was among the top playing songs on São Paulo radio stations as well as a smash hit on Spotify and the most viewed song on YouTube at the time. Results? Sempre Livre sanitary pads enjoyed a 26% boost in sales the following month not to mention four ABEMD direct-marketing awards, including the Grand Prix.