Sanofi challenged IMG Content with a global initiative: To address child care and most common problems during childhood in a light, simple and fun approach.

Working together with a board of physicians, nutritionists, nurses, educators and psychologists, we established topics of interest, narrative lines and profiles for our webseries characters as well as the content for a specialized site, an app for parents and the editorial guidelines for our social-network channels.

Initially launched in Brazil and Latin America, the digital platform is expected to come online in every market where Sanofi is present.